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Growth Experts with Dennis Brown

Feb 15, 2022

Matt Sweetwood is the CEO of LUXnow which has 7 employees and is over $2 million a year ARR. Prior to Lux Now Matt spent 29 years as the CEO of Unique Photo and during that time he took them from $1 million a year to over a $100 million a year. He's also the author of "Leader of the Pack" which is the number 1 seller in the self-help category. His book tells the story of how suddenly becoming a single father made Matt a better person, leader, entrepreneur and father.

During this interview we discuss:

2:20 - Matt shares exactly what does and the business model. 

5:33 - He shares one business superpower he wished he had.

6:37 - We discuss Matt's ongoing journey of reinvention and how it has been a major component of his success.

10:46 - How shares his reinvention framework and how other business owners can deploy it for their businesses.

14:17 - Matt talked about his journey on how and why he reinvented Unique Photo.

17:59 - How he built and reinvented the concept and experience of camera stores.

24:36 - A piece of advice for people who fears reinvention whether it be on business or in yourself.

27:01 - Matt shares his favorite growth tool/software.

27:49 - He recommended one of his favorite book to us.

PLUS a whole lot more!

Matt's Websites:

@mattsweetwood on all social channels


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