Nov 7, 2022
Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, ‘copywriter’. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing.
Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page.
During this interview, we discuss:
2:15 – Jacob’s journey to discovering SEO and copywriting
3:11 – What is copywriting?
3:38 – The Internet’s Best Copywriting Course
4:12 – How long it took for Jacob to rank #1 for the keyword ‘copywriter’
6:01 – How to outrank large companies on Google
12:04 – The importance of being willing to invest your time in SEO research
13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword ‘copywriter’ get?
14:49 – Using a mindset of teaching or instructing in your content + The ranking metric that is one of Jacob’s keys to success
18:45 – Having multiple drafts and evolving your content as you get new ideas
20:41 – Don’t assume the market is saturated with SEO… Google adjusts its algorithm frequently!
22:43 – Jacob’s favorite growth tool + How it works
23:08 – His most recommended book
23:48 – How to connect with Jacob
Plus, a whole lot more!
Resources:
The Internet’s Best Copywriting Course
Made to Stick by the Heath Brothers
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