Jan 24, 2022
Mike Michalowicz is the author not only Profit First but also Clock Work, Surge, The Pumpkin Plan and his newest book that is coming out called Fix This Next. By his 35th birthday, Mike had founded and sold 2 companies one to a private equity firm and another to a fortune five hundred. Today his running his 3rd multi-million dollar venture which is Profit First Professionals.
During this interview we discuss:
2:08 - A quick introduction on his new book called "Fix This Next"
3:32 - Mike shares a business superpower he wished he had.
5:46 - The importance of the business hierarchy of needs, what it is and why it's important to understand
10:47 - We talked about the 2 biggest traps for entrepreneurs.
12:53 - How the DNA of business can help you identify the needs in your business that's are not being satisfied.
15:17 - Mike shares a framework to help you identifying the core problem in your business.
19:25 - A couple of tips and techniques if you want to write a book.
20:48 - Mike shares his favorite growth tool/software.
21:49 - He recommended one of his favorite book to us.
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