Sep 2, 2019
Bill is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management.
He has more than 25 years of global experience managing
high-stakes crises, issues management, and media
relations challenges for both Fortune 500 companies
and winning global political campaigns.
During our interview we discuss:
- Bill shares his origin story of creating and defending crisis in the political arena including his transition to working for corporate clients.
- Why it is critical for businesses to manage their reputations both online and offline.
- We talk about the risk of a data breach and how it could negatively impact your business.
- Bill shares some strategies on how to effectively manage a data breach crisis.
- The debate about apologizing vs not apologizing to customers if/when a data breach happens.
- He explains why companies need to think about RISK in terms of 3 different types.
- We talk about the different between strategic, preventable, external risks.
- How insurance can help in a customer data breach situation.
- What would a press release look like in the event of a customer data breach.
- What is the chain of command and team that will be key players in the event of a crisis like data breach.
- Bill shares the single biggest problem with businesses and entrepreneurs when it comes to crisis management.
- The importance of asking, "If it happened to me, what would I do?"
- He shares his favorite growth tools.
- Bills recommends one of his favorite books.
Bill's websites:
Get a copy of Bill's book, Critical Moments: The New Mindset of Reputation Management
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