Preview Mode Links will not work in preview mode

Growth Experts with Dennis Brown

Jan 9, 2023

Today on The Growth Expert’s Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm.

In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up!

During this interview, we discuss:

[02:21] – Backstory on Zach Teperman

[03:41] – Zach’s specialization (or not) in pr

[05:05] – Clients

[05:48] – How Zach generated exposure and create awareness

[08:28] – Getting big media exposure with little to no money

[12:28] – Discover what your story is

[15:07] – Planning for the interview

[17:41] – Build credibility and maintain realistic expectations

[20:51] – New media

[23:02] – Advice for small businesses starting off

[24:18] – Think outside the box

[25:43] – Favored growth tool

[26:07] – Book recommendations

[26:42] – Connect with Zach




If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown



Instagram [Free Giveaways]